A total of 401 grocery retailers from across Canada were surveyed online, between October 11 – October 26, 2023. The sample was targeted through Logit’s business panel of potential survey respondents. Quotas ensured data was collected from a mix of grocery retailers / convenience stores, liquor stores, and specialty stores across Canada. The data was weighted based on Statistics Canada figures for region and retailer type. An associated margin of error for a probability-based sample of this size would be ±5%, 19 times out of 20. In separate research, 1501 adult residents from across Canada were surveyed online, between September 29 – October 3, 2023. These consumers were asked some similar questions as the grocery retailers, and their responses are noted in this report. In addition, Rapid Results #2 was fielded at the same time as this Grocery Retailer study, and data for similar questions asked to 39 Canadian food processors are also noted in this report.
A total of 1501 adult residents from across Canada were surveyed online, between September 29 – October 3, 2023. The sample was randomly drawn from Leger’s web panel of potential survey respondents. Post-stratification weights were applied to the sample based on 2021 census population figures to ensure representation by province, age, and gender. An associated margin of error for a probability-based sample of this size would be ±3%, 19 times out of 20.
The first Rapid Results Survey by Food Processing Skills Canada reveals that while 81% of respondents are optimistic about their business’s future, the sector faces significant recruitment challenges, with 76% noting either consistent or worsening hiring difficulties, primarily due to a lack of experienced and adequately trained applicants.
